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About Us

Forum Ruchit Parekh Is One Of The Founders Who Now Takes The Brand To Another Level As The Sole Owner.



What really links her is the love for gemstones and their passion towards giving jewelry a soul in itself, reaching out to its essence and framing it with their creative and innovative notions.

Her being nurtured in jewelry background through family as well as education, knew clearly which path to follow. After various experiences including internship in renowned firms in Mumbai &  catering fine jewelry to their own circle of niche clientele as well as working for different companies, she needed a change.

She sought after something more adventurous and creative. Having had hands-on experience with fine Jewelry, Forum decided to expand into Fashion Jewelry.

​She is strongly inspired by the smallest of objects surrounding in her everyday lives. She believes in concept-based designing , for it gives dimension to the pieces. Being the women of today, she understand the need and want of being seen as an independent individual, even if it is about one’s style statement, hence she is dedicated to creating "One-of-a-kind" designer fashion jewelry, suited to all kinds of people with various appearances and social backgrounds.

Being as enthusiastic and experienced as she is,  ever open to catering the need of Fine jewelry on order-basis.Statements, according to her, is about bearing nature, carrying class, feeling royal and expressing what you are-beautiful.